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Lessons from the sun | Saurabh Uboweja | TEDxIIITBangalore

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Saurabh Uboweja, Founder, and CEO of Brands Of Desire​, gives a very witty analogy on how to market your product with an example of the sun. Saurabh Uboweja is an International Brand Expert and Founder CEO of Brands of Desire, an integrated brand & marketing consultancy. A postgraduate from IIM Calcutta, he is on a mission to transform thousands of Indian businesses into creators and owners of valuable brands that can compete with the world’s best. He is the top-rated Visiting Professor for the Strategic Brand Management Course he delivers at leading b-schools. He co-founded Credihealth.com and is a founding member of the World Communication Forum Association, Davos. Saurabh created The Branding Circle, a Facebook community of international experts in Branding and Marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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TEDxTalks English Business Life Marketing Motivation
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